In his latest projects, the LA-based Dutch-Italian director and musician integrates edgy design, provocative imagery and pulsating sound to produce two viscerally intense and distinct music videos.
The work of LA-based Dutch Italian director and musician Giovanni Bucci and his creative studio, Void ‘N Disorder. While his director’s reel showcases a wide variety of wonderfully inventive projects – his resume includes award winning videos for Korn and motion design work on films like Star Trek, RoboCop and Pacific Rim - his two most recent projects are the focus of our rapt attention.
Sleek, stylized visual design, stark, provocative subject matter, broodingly dark color schemes and a judicious use of jump cuts - the kind that, after repeated viewing, make it suddenly seem plausible your cat has been trying to suffocate you as you sleep - permeate Bucci’s aggressive and uniquely designed motion graphics and animation, best exemplified in two new music videos: ODDKO’s Disobey and Fleshgod Apocalypse’s Sugar, These are not your father’s music vids my friends. Or, maybe they are, in which case, your father is alright by me.
Bucci’s creative vision is engaging, developed over a 15-year career spent conceptualizing, designing, animating, directing, editing and compositing on commercials, music videos, promos, title sequences and other motion design and animated projects. “My style is edgy and distinctive, with a particular emphasis on audio-visual integration,” he shares. “I’m less interested in the type of project than the kind of style it tries to convey - dark, edgy weird, stylized, or elegant - and whether it is well thought out and executed. I don’t like projects that prioritize quantity over quality. I do this work because I love all forms of art, and video is something that can bring them all together in one experience. I prefer projects where there is time to do research, use custom-made props, have live-action shoots, and include CGI, typography design, and music scoring.”
ODDKO is Bucci’s new band, a “manifestation of the animal within,” and Disobey, based on one of the 13 tracks of their debut album, Escape the Maze, provides compelling evidence of his creative expertise in matching up sight and sound so deftly. Bucci describes Disobey as a “multidisciplinary art project that integrates dozens of detailed, disparate production elements into one cohesive vision, sound, and beat… it explores themes of Man vs. Machine, of Nature vs. Technology, and paints the Goddess Hekate as a 21st Century nightmare, ensnaring victims and bending them to her will.” Took the words right out of my mouth.
In developing the piece, Bucci produced a detailed animatic that captured precise 3D camera movements and seamless integration of the visuals with the sound. An elaborately designed, acted, costumed and photographed piece, Disobey’s provocation leans overtly sexual – the celloist with the electrical tape is but one example of orchestral maneuvers not often on display when I catch the L.A. Philharmonic. But as a film that brings together such an outrageous maelstrom of sights and sounds, paced and cut so expertly, Disobey is both intoxicating and satisfying at the same time. The energy of the integrated components is fantastic. And the music itself, while not for everyone, is much to my liking.
With Sugar, we careen from animal skulls and leather to a head-banging mosh pit. And love it! The video, as best as I can describe, is a descent into visceral madness (involving all senses including some I didn’t know I had), courtesy of the Italian symphonic death metal band Fleshgod Apocalypse. Filled to the brim with gothic overtones, driven by thumping double base drums and speed metal guitar thrash, punctuated with copious amounts of blood and some CG, Sugar is not for the faint of heart. There are lyrics, though without an Internet search, they are a mystery to me. However, as a music video, for an ITALIAN SYMPHONIC DEATH METAL BAND, the vid is dynamite.
Bucci’s wide-ranging sense of style and creativity draws inspiration from many places. “Of course, I see a lot of art and design, but I am most inspired by stepping a bit outside of our industry and embracing real life, not just the entertainment world,” he reveals. “I always try to create something original and feel that if I base my research too much on other artists’ work, it all becomes very similar. Too many times, we all look at the same references. If something starts to become a trend, that’s the exact moment you should avoid it. Things that are trendy last only a short time and get old the moment they are over.”