ADVICE FROM THE 18 EXPERTS ON THE KEY FACTORS OF EMAIL MARKETING CAMPAIGN
Email marketing, no doubt, is the most effective marketing strategy so far, of course combined with the mix of what works for you. With new technologies emerging every day, email marketing has become easy and fun. CRM and email campaign software are very popular these days and are getting perfected with each new product coming in to play.
However, the mere use of these types of software is not enough, content is very important along with timing. There are many secrets and many interesting points you need to consider when creating your email marketing strategy.
So what are the key factors to successful email marketing campaign?
We have gathered 18 experts on the matter and asked them one simple yet complex question:
What is the key to successful email marketing campaign?
Learn from the best to see what in the opinion of the gurus of the field works and what not. Always remember though, use but never duplicate! :)
Adjust any idea or any strategy or any factor you read, hear or see being brought to live to your specific product and your specific case.
Without further due here are the key factors according to email marketing experts.
1. Relevance is the key to a successful email marketing campaign. Most marketers can achieve better relevance using segmentation and smart personalization.
Joanna Wiebe, Copyhackers.